Developers using HDC-financing to construct affordable housing are required to adhere to the marketing and tenant selection policies and procedures. The Marketing Handbook provides developers and designated managing agents with useful information and direction for preparing its marketing plan and developing procedures consistent with HDC’s policy objectives.
The primary objective of the marketing, lease-up, and sales effort is to ensure that the process is fair and provides equal opportunity to all applicants, regardless of race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. In addition, the process should affirmatively further fair housing by promoting racial, ethnic, income, and geographic diversity among residents and within the neighborhood, and by providing applicants with mobility, vision, or hearing disabilities that require accessible/adaptable units priority for those units.
HDC’s guidelines are consistent with laws governing Fair Housing and Equal Opportunity and the owner needs to be aware of its responsibilities to comply with all such requirements and the requirements of any other governmental agency.