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Marketing Guidelines
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Developers using HDC-financing
to construct affordable housing
are required to adhere to the
marketing and tenant selection
policies and procedures.
HDC Marketing Guidelines provide
developers and designated
managing agents with useful
information and direction for
preparing its marketing plan and
developing procedures consistent
with HDC's policy objectives.
The primary objective of the
marketing and rent-up effort for
the units is to achieve age,
ethnic and geographic diversity
of tenants, including those with
mobility , visual or hearing
impairments that require an
adaptable/accessible apartment.
Outreach efforts utilized by the
owner will be a critical tool in
the development of a diverse
applicant pool and tenancy.
HDC's guidelines are consistent
with laws governing Fair Housing
and Equal Opportunity and the
owner needs to be aware of its
responsibilities to comply with
all such requirements and the
requirements of any other
governmental agency. |
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Low-Income Guidelines
These guidelines are for
HDC's LAMP, 80/20 and the
low-income portion of the
Mixed-Income Program.
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Middle-Income Guidelines
These guidelines are for
HDC's New HOP Program,
Cooperative Housing Program
and the middle-income
portion of the Mixed-income
Program.
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